Picking a business name has evolved into a science. Currently, Artificial Intelligence is capable of handling everything requiring a scientific procedure (AI). From AI-powered search engines to facial recognition technology, AI is capable of managing a number of tasks that might help you enhance the branding of your organization.
Hence, the initial question is why is branding important? According to data mentioned on institute.uschamber.com, 55% of initial impressions are based on appearance. When determining whether or not to employ your services, more than half of individuals will base their decision on the appearance of your brand.
A Lesson from Steve Jobs on Naming
The name is one of the first things people notice when they view an advertisement or website. Both logos and aesthetics are essential. However, names are typically what people notice and, consequently, remember most. Consequently, if you want your firm to have the greatest chance of success, you must embrace the science of naming it. Steve Jobs, founder of Apple, knew this all too well.
According to legend, he conceived of the name after touring an orchard. The fact that “Apple” was basic and didn’t sound like a corporation name made it memorable and appealing. Apple is currently valued over $2 trillion. Yet, Interbrand.com indicates that the company’s brand is worth $408 billion. This leads us back to the significance of branding. With a catchy name and a smart logo, your business’s brand might be valuable in and of itself.
Optimization of a Brand is a Science.
As stated in the introduction, name optimization has evolved into a science. When it comes to internet enterprises, the phonetic properties of a name are significant, but not as crucial as how the words appear on the website. We have a wealth of information about what distinguishes a name online. For example, it must be somewhat brief, snappy, and include important keywords in order to score highly in search results.
Due of this, an AI-powered company name generator takes into account the quantity of letters, keywords, and URL-friendliness of the moniker. If you have a name that is suited for the digital era, it is easy to establish a brand identity. With a business name, your logo, website aesthetics, and social media strategy should all be cohesive. Apple has done so throughout the years.
