It’s normal to wonder, “Should I hire a website designer?” given the abundance of free website builders. We’ll outline the benefits of this strategy as well as how to obtain the greatest and most reasonably priced web design services.
Whether your company is a large multinational or a neighborhood coffee shop, it cannot thrive without a website. Make sure you understand how to select the finest kind of service for your company before you impulsively engage a website design hickory nc.
Approximately 1.9 billion webpages exist. Furthermore, even though visitors only stay on a website for 53 seconds, 75% of them will use that brief impression to determine how credible your business is.
Therefore, it is impossible to overestimate the significance of well-designed websites.
But first, let’s dispel some common misconceptions before discussing why and where to hire a web designer. What what is a web designer?
What are the duties of a web designer?
The person responsible for developing a website’s appearance and feel is a web designer. However, it involves more than just assembling web page design like any other visual.
The process of designing a website is far more complicated, including both the preliminary and final steps before designers can hand up control to developers. Among the duties performed by a web designer are the following:
Research: Designers require a lot of information to better understand industry norms and target audiences before they even consider building a website.
Wireframing is the process of creating a website’s basic layout. Needless to say, these “drafts” must be far more complex than, say, the design of a social media post.
Information architecture: Despite not producing material, designers frequently have to choose how to organize and categorize it to provide the greatest user experience.
Graphic design: Web designers are often responsible for designing all of a website’s design components, such as graphics, fonts, images, and icons, however they don’t usually handle everything.
User experience: A website isn’t performing its intended function if it appears fantastic but is difficult for users to navigate. In addition to developing the design components, website designers are skilled in “making them work” for the user.
Responsive design: Web designers take into account media queries, fluid grids, and appropriate font and image formats to ensure that websites adapt to various screen sizes.
Why employ a qualified web designer?
Indeed, there are a ton of excellent free website builders and web design tools available. Therefore, even if you lack design skills or expertise, you may still establish a website.
I hear you question, so why should I employ a website designer? Here are some strong arguments.
1. Experience of the user
You are able to develop something that visually represents your brand identity and even have a thorough understanding of it. However, are you aware of what user experience design is?
Hubspot shown that even something as basic as a CTA button’s color may have a big effect on user behavior. You’re undoubtedly unfamiliar with the fundamentals of effective UI/UX design if you’re not a website designer.
This entails developing a website that is both useful and easy to use in addition to being aesthetically pleasing. Web design elements including familiarity, consistency, accessibility, and conformity to certain UX design standards are used to accomplish this. You would most likely forget or ignore all of these things, which would make your website difficult for people to browse, regardless of how lovely it looks.
Additionally, the outcomes may be devastating. 88% of users are less inclined to visit a website again after having a negative experience, according to Hubspot.
2. Personalization
Do you recall the number of websites? Making a lasting first impression with visitors who visit hundreds of websites every day is so difficult, as you may understand.
You can anticipate a degree of creativity and personalization when you work with a professional website designer that is just not possible with a do-it-yourself strategy.
3. Reactivity on mobile devices
Mobile devices account for more than half of all internet traffic worldwide. Consequently, if your website is not mobile-friendly, it will never succeed.
This is a task best left to the experts, as you might expect. If you’re only accustomed to assembling design components into web pages, you most likely lack the technical expertise needed to create mobile-responsive websites.
4. Preparing for the future
Your business website is designed to last, unlike a campaign landing page. However, this does not imply that trends in web design are constant. A skilled web designer understands how to build a website that will endure and continue to appear relevant over time. Alternatively, they will know how to modify and adjust the website so that it consistently meets the expectations of your target audience.
To make sure your website is kept current and includes information that will improve its search engine ranking, you can always employ a content management system. But as we’ve already stated, a well-designed website is an investment in your company as it increases sales and establishes credibility with potential clients. Therefore, although if hiring a website designer is undoubtedly more expensive than utilizing a website builder, the long-term benefits outweigh the cost.
